THE FIRST STEP: EVERY JOURNEY STARTS WITH THE FIRST STEP
Adjust your mindset to success, evaluate your current status and your knowldege. Find out what skills are required if you want to succeed in business. As the old Chinese proverb says: “The journey of a thousand miles begins with one step”.
THE SECOND STEP: WHAT TO SELL AND WHERE TO SELL
Choosing the right products and markets is vital for success in business. See how I develop my products in 9 steps and what tricks uses general manager of the biggest Scandinavian staircases manufaturer.
THE THIRD STEP: WHERE ARE THE COSTUMERS
There are several ways how to find a costumer, but basically there are two major ways how to do it when selling wooden products. But is every costumer a good costumer?
THE FOURTH STEP: BE THE FIRST IN YOUR COSTUMER’S MIND
Find out basics how to brand your company and your products, whether you sell wooden elements or high quality furniture. Remember: Branding is not what you say about yourself, but what other people say about you.
THE FIFTH STEP: TO NEGOTIATE OR NOT TO NEGOTIATE
Learn to negotiate and save a lot of money. Find out how to achieve the best price for your wooden products and how to protect yourself against dirty tricks.
THE SIXTH STEP: GIVE YOUR COSTUMERS WHAT THEY WANT
Selling is art. Become a great artist in selling. There are many different wooden products and consecutively there are many different approaches how to sell them succesfully.
THE SEVENTH STEP: RETHINKING WOOD
This chapter is dedicated for you to perform the ‘rethinking’ of wood and embrace new possibilities. Find out how wood will be used in the future and maybe you will find a great idea how to become a part of this future.